After today’s review it looks like I’m going to be making another pass at the drawing board.
And I won’t lie, its a little depressing. Its actually more frustrating than anything else. But on the flip side, it is entirely possible that the solution to my current problem is already half-formed in my idea generation and development.
My most immediate problem is the design of my seating unit itself and how it fails to adequately convey the feelings that the billboard design concept succeeds in doing. Which is to say that it was identified how the billboard concept relied on the element of overgrowing and wilderness over a period of time, which better conveyed the idea of non-conformity with the urban environment. It is this wildness that was missing from the drawn-up seating plans and was much too restrained in its use of plants. The mock seating units are too harsh and do not invite touching or curious investigation. They still look like street furniture and by including the redirection to parks, they preach about something that they could be demonstrating there and then in a very unconvincing tone.
Fixing this might not mean a completely new approach however, since discussion revealed that my initial thinking and ideas were much more experimental, and utilised more organic matter in display. How did this change of tact happen? Thats another story entirely, but by revisiting these ideas I can incorporate my recent considerations and develop them afresh. Since the review I have synthesised a new concept based on these, which is much more reflective of the wild, free growing yet functional work I am aiming to propose. I plan on running this past a tutor to make sure I’m not heading down yet another dead end, but will have to digitise it first.
Following the 3D issue closely, is the warning that my logo/type is also unsuited to my project and its message/feel. Having struggled with this for a long time before arriving at its current incarnation, I feel that this will be more of a challenge than my 3D task. Finding a modern typeface that is not too harsh and yet suggests the organic, free-form nature of my proposal proved to be quite a task.
I need to rethink what I want out of this logo.
It needs to look appealing. Touchy-feely. Textured. Like the seating units, like the plants I am trying to incorporate into the city landscape. As a logo I can afford the leisure of not having to be as legible as block text as long as the overall impression conveys the idea of growth and greenery. But a typeface for this? Many of the permutations I tried were much too reminiscent of already existing Oasis brand logos or products, making it increasingly difficult for me to differentiate my own Oasis brand. Perhaps I am focussing too much on the type and need to use imagery to make the work distinctive.
Something spindly like the plants? Disappears at distance.
Something bold enough to be seen at distance and be incorporated into the planted setup of my design? Looks too heavy and aggressive.
Something that looks free and overgrown/jungle-like as I want the plants to be? Looks messy and unconsidered.
Do I need to ditch the modern element of this? Maybe it is forming too great a part of my criteria for selection? Colour. Colour is something that I have been using sparingly. Which is strange, considering that the basis of this project is greenery. So. Colour and texture are what I need to play with, since they are the most important and sensory aspects of what is in reality, a sense stimulating project. I’d like to start fixing this first- seeing as it is the more manageable of the problems.
Actually as I look at it now, there are only 2 crucial components to this project and they are both in need of some serious work. It really feels like I’ve just wasted 3 weeks work.
But its not over yet, right?
Overall message I take from today? Become less corporate/reasonable and more experimental. This attitude is exactly what I was struggling against with my minor project. I’m not a pie-in-the-sky person by nature, I am practical and if I can design it I want to know that it can be built. That is not to say that I lack any imagination but I think it does make me more cautious. After all, demonstrating skill after a degree might be ‘all about ideas’ (as it has been told to me time and time again), but I fail to see how fantasy serves extensive purpose when it lacks any possibility for application.